Gender stereotyping starts early in life. Audience insights agency Bigeye interviews 4 experts on the impact of these stereotypes on consumers’ self-concept.

IN CLEAR FOCUS: Gen Z and Y consumers in the US see gender as a continuum rather than the binary of male or female. To discuss issues raised in Bigeye’s national study, Gender: Beyond The Binary, we’re joined by Michael Solomon, consumer behavior psychologist; Dr. Christia Spears Brown, child development expert; Sonia Thompson, CEO of Thompson Media Group and expert in inclusive and multicultural marketing; and Ari Dennis, who identifies as nonbinary and is embracing gender-creative parenting.